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Using Unified Messaging to Combat Contamination

Hear from Mel Gilles, the architect of Recycle Right NC, a ten-week anti-contamination campaign that reached thousands of North Carolinians.

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Presenter: Mel Gilles, Education & Outreach Specialist, NC Department of Environmental Quality

Mel Gilles discusses many topics of interest to materials recovery facilities (MRFs):

  • The development of MRFsheds
  • Common accepted materials lists
  • Messaging that really works
  • The overwhelming success that a coordinated and unified communications strategy can bring about (with virtually no budget!)

You will leave this webinar armed with renewed hope and easy-to-execute steps to clean up your recycling stream with education and enforcement that has proven results.

December 08, 2020
Available for Immediate Download

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