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Using Unified Messaging to Combat Contamination

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Mel Gilles, Education & Outreach Specialist, NC Department of Environmental Quality

In this webinar hear from Mel Gilles, the architect of Recycle Right NC, a ten-week anti-contamination campaign that reached thousands of North Carolinians. Hear about the development of MRFsheds, common accepted materials lists, messaging that really works, and the overwhelming success that a coordinated and unified communications strategy can bring about (with virtually no budget!). You will leave this webinar armed with renewed hope and easy to execute steps to clean up your recycling stream with education and enforcement that has proven results.

December 08, 2020
Available for Immediate Download

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