RECORDED MARCH 08 2017
Amber Weckworth, B.S.A., EP, Manager of Education and Environmental Performance, City of Saskatoon
The City of Saskatoon's Recycling Education program relies on a wide range of tactics from conventional broad-based awareness to in-person workshops and games. The programs target diverse audiences in the city, aiming for 'fun', interactive touchpoints and easy to understand messages.
In this SWANA Webinar, the speakers discuss how they have had to stay open-minded and flexible in order to keep programs relevant, changing them when they don't work, and responding to research and the expectations of our audience and partners. This webinar explores the successes and failures in the City's journey to convince people to recycle in Saskatoon, Saskatchewan.